"The core of the Lexus design philosophy is to be technologically advanced yet humanised, to create striking design but still be artistic yet unpretentious."
Simon Humphries, Group Manager, Global Design Management Division
"Two finely balanced concepts are central to our design philosophy and inherent in every one of our automobiles - 'leading edge' and 'finesse'. Our cars are leading edge because they use the most advanced technology to make the driving experience as captivating and luxurious as possible. But technology would be nothing without refinement and it being specifically tailored to the needs of the car user - hence the crucial complement of finesse. Our designers strive to bring the two concepts together without losing the purity of each"
Please note: Video features a 2009 Model Year LS. The fundamental design philosophy described still applies for 2010 Model Year.
