NEWS
Lexus L-finesse 'elastic diamond'
Lexus art exhibition at the Milan Design Week
Lexus returned to the 2008 Milan Design Week with an art exhibition entitled Lexus L-finesse 'elastic diamond'. Conceived on a breathtakingly grand scale, this dynamic installation explored the perceptual contradictions of hard crystalline forms interacting with tactile and elastic materials. Created in collaboration with groundbreaking Japanese design company nendo, it combined Lexus L-Finesse design philosophy with the very finest in contemporary art and design elements from Japan.
The exhibition took place from 16 to 20 April in Milan's Museo della Permanente art gallery, during the world's largest design exhibition, the Salone del Mobile di Milano. Based on the conviction that pursuing the L-finesse message through different artists and fields brings innovation that transcends stereotypes, Lexus has participated in the Milan Design Week since 2005. This year, with the participation of nendo, Lexus took another major step forward in raising international awareness of this ideal.
http://milan2008.lexus-media.com
