CONCEPT
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Lexus concept cars provide intriguing glimpses of our future design direction.

DESIGN
INNOVATION

This section profiles some of our most striking design concepts and showcases.

HYBRID
CARS

Lexus Hybrid Drive: Intelligently combining a petrol engine with an electric motor.

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TODAY

Lexus thinking: a unique insight into our innovative approach to design.

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AMAZING IN MOTION ‘STEPS’

THE STORY OF ONE LARGER-THAN-LIFE FIGURE BRILLIANTLY MOVING THROUGH A CITY IN SEARCH OF SOMETHING SPECIAL.

The aim of ‘Steps’ was to explore human motion in a different way. The figures featured were the result of painstaking hand craftsmanship combined with state-of-the-art innovation, a balance of the organic human shape and technical precision where the story of their design was a story of a leap into the unknown.

Standing over 11 feet tall, each figure required five puppeteers all working in perfect harmony. This created a magical trick of the mind where our imagination makes the puppeteers apparently disappear. The perfectly human movement of our giant figures through the city was thanks to the extraordinary performance of each artist involved and an extraordinary design. The result was a human story that was truly Amazing In Motion.

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