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AMAZING IN MOTION AT THE 2014 MILAN DESIGN WEEK

Italian Fabio Novembre, Japanese Nao Tamura and American MIT’s Tangible Media Group lead by Professor Hiroshi Ishii have created unique responses to the Lexus brand theme “Amazing in Motion”.

Lexus asked the designers to undertake the challenge of expressing the concept in a way that was completely new to their creative process.

Fabio Novembre presents life as a dance with a concept called ‘We dance’. The movement of this dance represents the dawn of life and draws a direct connection to the cosmic motion of planets and galaxies.

"Interconnection" from Nao Tamura relies on natural motion as it explores mankind’s interdependent relationship with nature.

MIT’s Tangible Media Group creates “TRANSFORM” representing a fusion between technology and design that aims to inspire viewers with its transformations from still furniture to dynamic machine.

These can all be seen at the Circolo Filologico Milanese, from Tuesday, April 8 to Sunday, April 13, as part of the world’s largest design event, the Salone del Mobile di Milano. All three artists will be available for a meet and greet with media on April 8 from 15.00 to 16.00.

For further details of the Lexus Design Award: http://www.lexus-int.com/design/lda.html

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