concept-cars

CONCEPT
CARS

Lexus concept cars provide intriguing glimpses of our future design direction.

hybrid-cars

HYBRID
CARS

Lexus Hybrid Drive: Intelligently combining a petrol engine with an electric motor.

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LEXUS
SERVICES

Lexus provide an unrivalled level of comprehensive servicing plans to their drivers.

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PROFESSOR HIROSHI ISHII

Hiroshi Ishii is a Jerome B. Wiesner Professor of Media Arts and Sciences, at the MIT Media Lab. He directs Tangible Media Group and co-directs Things That Think (TTT) consortium. Hiroshi Ishii's research focuses upon the design of seamless interfaces between humans, digital information, and the physical environment. At the MIT Media Lab, he founded the Tangible Media Group in fall 1995 pursuing a new vision of Human Computer Interaction (HCI): "Tangible Bits" through physical embodiment digital information. In 2012, he presented the new vision "Radical Atoms" to take a leap beyond "Tangible Bits" by assuming a hypothetical generation of materials that can change form and appearance dynamically, becoming as reconfigurable as pixels on a screen.

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