LEXUS DESIGN AWARD 2022: CALL FOR ENTRIES NOW OPEN
Lexus announced the opening of the call for entries to the Lexus Design Award 2022 competition. Entries will be accepted from July 13 through October 10, 2021 via the online platform LexusDesignAward.com.
10th edition of prestigious award seeks innovative design ideas for a better tomorrow.The Lexus Design Award is an international design competition launched in 2013 to nurture and support the next generation of creators. Now in its 10th year, the Lexus Design Award continues to evolve as a platform for design innovation that leads to a better tomorrow.Entrants will need to demonstrate how their creative ideas express three key principles of the Lexus brand: Anticipate, Innovate, and Captivate.Their design should anticipate global challenges facing future society and imagine engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all. Lexus is looking for captivating designs that intersect with thoughtful solutions, designs that can truly make a brighter future for people and societies in diverse circumstances.An elite judging committee will review the entries from around the globe, choosing six finalists to be announced in early 2022. These finalists will have the opportunity to enter in dialogue with four of the world’s foremost creators, who will provide them a priceless, once-in-a-lifetime learning and mentoring experience. Personal guidance from these mentors of varied backgrounds and specializations will help the finalists to build prototypes that bring out the potential of their ideas.The finalists’ prototype development will be funded by Lexus with a budget of up to JPY 3 million (about EUR 23,000) per finalist. In the spring of 2022, the six finalists will present their final proposals to the judges, who will then select one Grand Prix winner.Lexus will announce the names of the Lexus Design Award 2022 judging committee members and mentors in the fall of this year.
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