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4 / 10 / 2022
ALL-NEW LEXUS RZ 450e ELECTRIFIES IN MARVEL STUDIOS’ “BLACK PANTHER: WAKANDA FOREVER” AD SPOTS
To join the ranks of the nation of Wakanda’s elite Dora Milaje warriors, one must possess extraordinary qualities – and their choice mode of transportation does too. Enter the all-new, all-electric RZ 450e, Lexus’ technologically advanced BEV that brings another specialized trait to the Dora Milaje’s arsenal: An electrifying attitude.
This fall, the Marvel Studios’ Black Panther franchise and Lexus will once again join forces as the official automotive partner of the highly anticipated Marvel Studios’ Black Panther: Wakanda Forever. Ahead of the film’s global release beginning, November 9, 2022, the RZ 450e, driven by Dora Milaje warriors, will star in heart-pumping 60-, 30-, and 15-second spots called “An Electric Future”.
Directed by Anthony Leonardi III, the visually thrilling spot finds General Okoye (played by Danai Gurira) in the RZ 450e as she prepares to fulfil her national duty in the unfamiliar roll of public speaker. General Okoye is joined by her fellow Dora Milaje as they embark on what becomes a car chase experience filled with spectacular jinks, explosions, and pin-point accurate vibranium spear throws.
The RZ 450e welcomes General Okoye’s adventure in stride, allowing the Dora Milaje to dodge their pursuers with its precise One Motion Grip steering, balanced handling thanks to DIRECT4 all- wheel drive, and a seamless on-demand application of power via front and rear e-Axle motors. And because of the RZ’s BEV-specific seating placement and versatile digital rear-view mirror, all- around visibility for General Okoye’s driver and front passenger is optimal.
“The power, elegance, and future-forward vision of the Lexus brand aligns perfectly with the Black Panther franchise. We couldn’t be happier to team-up with Lexus once again to bring an action-packed story and supporting 360 campaign to life,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing at The Walt Disney Company.
“We’re excited and honoured to continue our collaboration with the Marvel Studios’ Black Panther franchise,” said Michael Moore, Lexus International’s General Manager for Strategic Communication. “Our all-electric RZ 450e is a perfect fit in the Dora Milaje’s cutting-edge arsenal, bringing an elevated driving experience that intuitively connects with its users through advanced technology and compelling performance.
ABOUT MARVEL STUDIOS’ BLACK PANTHER: WAKANDA FOREVER
In Marvel Studios’ “Black Panther: Wakanda Forever,” Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba), fight to protect their nation from intervening world powers in the wake of King T’Challa’s death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, king of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli. “Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in Europe as from Nov. 9, 2022.