4 / 11 / 2022

CLASSIC MOVIE MAGIC INSPIRES UNIQUE “RUBY RED RIMS” FOR THE ALL-NEW LEXUS RX

Lexus has joined forces with acclaimed fashion designer Harris Reed to reimagine one of the most famous features of classic fantasy cinema, Dorothy’s ruby red slippers from “The Wizard of Oz”. Reed, renowned for designs which challenge expectations, took the magical shoes as inspiration for a unique set of wheels for the all-new RX luxury SUV, “Ruby Red Rims”.

The striking design, produced by Reed and Lexus under licence from Warner Bros. Consumer Products, gives a contemporary twist to one of the movie’s themes: what if Dorothy had ignored the advice to “follow the yellow brick road” and taken the road less travelled instead? This echoes the RX’s reputation as a vehicle that captures the spirit of exploration and encourages journeys off the beaten track.

Harris Reed commented: “As a gender-fluid designer, I’ve always been fuelled and inspired by choosing the path less travelled. With the bold new design of the Lexus RX and the cinematic Hollywood classic “The Wizard of Oz,” I took inspiration from the literal interpretation of choosing your own path and pursuing a new journey down the red brick road, with a nod to the film’s iconic ruby slippers and my own designs.”

In creating the “Ruby Red Rims,” Reed took styling cues from two signature hat designs he produced for his recent Spring 2023 ready-to-wear collection. The backs of the rims are made of solid aluminium, finished with gloss-sealed glitter. The central Lexus logo sits in a polished ruby core that is brought to life by LED lights, while slim, radiating fins reveal the inner red colour from different angles. This creates a sense of magic as the wheels turn that celebrates the power of the ruby slippers. The dramatic change in colour signifies the transition between different worlds.

For more information about the all-new Lexus RX, please visit https://www.lexus.eu/car-models/the-all-new-rx/world-premiere/