30 / 4 / 2018

HONEST EGG BY AESTHETID WINS LEXUS DESIGN AWARD 2018 PEOPLE'S CHOICE

This year, to celebrate the impressive breadth and depth of the Lexus Design Awards finalists’ designs and talent, Lexus has launched the “Lexus Design Award 2018 People‘s Choice”.

For the first time, visitors of Lexus Design Event exhibition or its website could choose their favourite design. The winning design “Honest Egg” was determined by votes cast from 16th to 21st April.

About Honest Egg

Honest egg is an intuitive and simple indicator when an egg has reached its recommended consumption date. To overcome the problem of ambiguous dating or whether the egg is safe to consume, the user can observe a graphical image or word on the egg shell to determine the egg's edibility. Honest Egg goes through a process of eggs being printed with an intelligent ink pigment that have the capability to change color in response to a pre-calibrated time period. If a cracked egg-shell or a sudden change in CO2 levels or temperature is detected, the Honest Egg indicator can reduce the edibility date period significantly.

Honest Egg is also a form of collaboration, to better inform, provoke emotions and encourages end-users to consume the egg before it reaches the expiration date, therefore solving food wastage problem.

Designers Paul Yong Rit Fui and Jaihar Jailani Bin Ismail commented:

“We are honored to be the 1st recipient for the Lexus Design Award 2018 People's Choice. We like to thank the Honest people for voting Honest Egg to be their favorite design. We also like to thank Jessica Walsh for her mentorship and guidance. Last but not least, we like to thank Lexus for an amazing experience throughout the entire competition.

Good design is Honest design!”

About aesthetid

Malaysia-based industrial designers, Paul Yong Rit Fui and Jaihar Jailani Bin Ismail co-founded aesthetid, a design consultancy based in Johor Bahru, specializing in Product Design, Graphics and Design Language services. They believe in making technology, business and design a natural symbiotic experience, uncovering user needs, behavior and desires.

About Lexus Design Award

First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It provides a unique opportunity for four finalists to work with globally recognized designer as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar's most important events.