8 / 8 / 2018
LEXUS INTERNATIONAL RELEASES 2018 MID-YEAR SALES REPORT
- Lexus global mid-year sales reached 327,838 vehicles (+7% vs. 2017)
- Lexus Europe* sold 38,543 vehicles in the same period (+7% vs. 2017)
Lexus International today announced it sold 327,838 vehicles worldwide in the first six months of 2018 (January to June). This sales performance represents a 7% increase compared to the same sales period last year (January to June 2017). The 2018 calendar year sales performance so far reflects the effort to match increased consumer demand for SUVs with a corresponding increase in production, enabling consumers to find the right vehicle, at the right place, at the right time.
“2018 will be another key year for us as we continue to craft amazing experiences for all our guests across the world, through our vehicles as well as our world-class guest experience. This year, we saw the all-new seventh generation ES sedan and the new UX crossover join the Lexus line-up, and ready to attract a broader audience to the brand.
Meanwhile, we are furthering the development of distinctive vehicles, which will inherit and expand on the dynamic design and performance pioneered by the LC and LS. I can’t wait for our guests to experience what’s next.” said Lexus International President Yoshihiro Sawa.
As the segment earning substantial consumer attention, Lexus luxury SUVs were strong performers in the 90-plus markets where Lexus is available, totalling 200,880 global sales during the first half of the year versus 126,957 passenger cars sold. Globally, the line-up of Lexus luxury SUVs accounted for 61% of the brand’s total sales during the first 6 months of 2018.
With both the ES and UX reaching showrooms in 2019, the second half of 2018 will not see a sales benefit brought by their competitive combination of style, dynamics and efficiency, yet the early success of LS will be nurtured with global marketing support and an ongoing flagship message that began with the debut of the all-new LC.
LEXUS EUROPE SALES
Lexus continued growing at a steady pace in Europe in the first half of 2018. In a flat premium market, Lexus sales have increased by 7% to reach 38,543 units.
With 24,029 self-charging hybrid vehicles sold in Europe in the first half of 2018 (+5% vs. Jan-Jun 2017), Lexus is a leading player in electrification. Self-charging hybrids represent 95% of Lexus sales in Western and Central Europe.
Following the global trend, Lexus’ mid-size SUV, the NX, remains the brand’s best seller in Europe with 15,365 units (+15% vs. Jan-Jun 2017), capitalizing on the renewed model introduced last year. The RX large SUV came second with 8,995 units (+2%), already benefiting from the recent launch of its 7-seat version, the RX L. Supported by a product refresh introduced in the autumn of 2017, the CT compact hatchback also achieved a strong performance in the first half of 2018, with a sales increase of 10% to reach 4,831 units.
With the recent introduction of two flagship models, the LC luxury coupe and the 5th generation LS luxury sedan, Lexus demonstrated the brand’s passion for bold design, imaginative technologies, exhilarating performance and takumi craftsmanship at the highest level. Market response is very strong: the LC has already seduced more than 1,000 customers in Europe since start of sales one year ago, while LS sales already reached 676 units since January 2018.
*Lexus Europe sales include the European Union countries, Norway, Iceland and Switzerland, as well as the following Eastern markets: Russia, Ukraine, Kazakhstan, Caucasus region, Turkey and Israel.