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20 / 1 / 2022
LEXUS TAKES ON MISSION TO SAVE THE WORLD IN “MOONFALL”
Buckle up and brace yourself for the ride of a lifetime. Lexus is taking on yet another exciting role as the official automotive partner of Moonfall, an epic new science fiction disaster film from internationally renowned director Roland Emmerich, to be released in cinemas worldwide in February 2022.
In Moonfall, a mysterious force knocks the Moon from its orbit around Earth and sends it hurtling on a collision course with life as we know it. The all-new Lexus NX plays a pivotal role in the heroic effort to restore order to the Moon’s orbit on a mission to save the world.
The Lexus x Moonfall marketing campaign features a co-branded 30-second advert, “Enjoy the Ride”, featuring the NX in high-action footage from the film. The campaign can be viewed here.
The NX’s bold styling, intuitive technology and connected driving feel make it the perfect partner for this epic adventure. The second generation of Lexus’ luxury SUV, which is currently launched across Europe, opens the next chapter for the Lexus brand. It heralds new directions in exterior and cabin design, new powertrains, including Lexus’ first plug-in hybrid electric, new connected and safety technologies, and a leap forward in dynamic performance that delivers a greater and more rewarding connection between driver and machine.
The Lexus brand is featured prominently throughout the film. The all-new NX is driven by Charlie Plummer’s character, Sonny Harper, in a three-minute, high-action scene. The Lexus GX luxury SUV makes an appearance as the government vehicle used to transport Halle Berry’s character, Jo Fowler. Additionally, Michael Peña’s character, Tom Lopez, is a Lexus dealer, and the film includes a scene at his dealership.
The Lexus x Moonfall campaign will be promoted across video, digital and social channels.
In “Moonfall,” a mysterious force knocks the Moon from its orbit around Earth and sends it hurtling on a collision course with life as we know it. With mere weeks before impact and the world on the brink of annihilation, NASA executive and former astronaut Jo Fowler (Academy Award® winner Halle Berry) is convinced she has the key to saving us all – but only one astronaut from her past, Brian Harper (Patrick Wilson, “Midway”) and a conspiracy theorist K.C. Houseman (John Bradley, “Game of Thrones”) believes her. These unlikely heroes will mount an impossible last-ditch mission into space, leaving behind everyone they love, only to find out that our Moon is not what we think it is.
Directed by Roland Emmerich (“Independence Day”, “The Day After Tomorrow” and “2012”), and written by Roland Emmerich & Harald Kloser & Spenser Cohen, and produced by Harald Kloser, p.g.a. and Roland Emmerich, p.g.a., the film also stars Michael Peña, Charlie Plummer, Kelly Yu, Eme Ikwuakor, Carolina Bartczak, and Donald Sutherland.
UK Moonfall LLP and Centropolis Entertainment present, in association with Huayi Brothers International and Huayi Tencent Entertainment International, and AGC Studios, a Street Entertainment production.