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24 / 11 / 2021
THE DAVIS CUP BY RAKUTEN FINALS 2021 LAUNCHES IN PARTNERSHIP WITH LEXUS, THE OFFICIAL CAR OF THE COMPETITION
Tomorrow,Thursday 25thNovember, the Davis Cup by Rakuten Finals 2021 launches in partnership withLexus as the official automotive sponsor of thecompetition. The finalstake place in Madrid from 25thNovember to 5thDecember. As part of theircommitment to the partnership, Lexusisresponsible for the official transportation of players and teams from the 18 competing nations to the tennis village.In addition to the finals in Madrid,Group Stage and quarter-finaltiesare beingcontested in Innsbruck, Austria and Turin, Italy.
The renowned worldwide car manufacturer and prestigious competition share common values, witheachstriving for unparalleled luxury and offering unforgettable experiences for both customers and fans alike. The official vehicle of the competition, the all-new Lexus NX,heralds the introduction of a newchapter for Lexus. The NX showcases new directions in exterior/interior design and new powertrains,which includesLexus’ firsteverplug-in hybrid electric, dynamic improvements that deliver a more rewarding and connected driving experience and next generation multimedia and connectivity. The NX alsoutilisesadvanced technological specifications forincreasedsafety, comfort and convenience.
The NX’s“Feel More”campaign plays on theclearconnectionswithtennis, asport known for its fast paced, highly emotional, and often iconic momentsof “feeling”, whether that be passion, happiness, sadness, and surprise. Throughout the competition, Lexus social media channels will release exclusive interview content with players reflecting on their thrilling, and sometimes turbulent, tennis careers.
For more information on the partnership, please contact your local Lexus public relations representative.
Kosmos Tennis / Davis Cup by Rakuten Finals
Laura Pérez de Mendiola
Tel: + 34 +34 606 24 99 58
#DavisCupFinals / @DavisCup
About the Davis Cup:
Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals - held from 25 November until 5 December - will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council