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3 / 9 / 2020
77th VENICE INTERNATIONAL FILM FESTIVAL OPENS WITH LEXUS AS OFFICIAL CAR SUPPLIER FOR THE FOURTH CONSECUTIVE YEAR
Lexus’ official association with the 77th edition of the Venice International Film Festival – La Biennale di Venezia – reflects the aim of creating amazing experiences the company shares with the world of cinema, and its desire to inspire creativity and innovation
A spotlight on Lexus advanced technology, craftsmanship and design with the new UX 300e, Lexus’ first all-electric car, and its new style icon, the LC Convertible
A fleet of 36 Lexus premium hybrid vehicles is providing official transport for the festival’s distinguished guests and organisers
The 77th edition of the Venice International Film Festival has opened this week (September 2), with Lexus as official car supplier for a fourth consecutive year. The festival, one of the film world’s most distinguished and high-profile events, will continue at the Venice Lido until September 12.
The occasion highlights a synergy between cinema’s ability to engage and excite audiences, and Lexus’ desire to give its customers amazing experiences. Both focus on high-quality craftsmanship and the use of advanced technologies, while, going beyond the automotive world, Lexus also seeks to inspire creativity and innovation.
“We are particularly proud to be part of the Venice International Film Festival for a fourth year, particularly as this edition sends out a strong signal of renewal following the global health emergency we have all experienced and continue to deal with,” said Maurizio Perinetti, Director of Lexus Italy. “This year we want to emphasise our link to the world of cinema in giving people unique experiences. Whether it’s through the medium of an art film or a Lexus car, there are essential elements that can stir the emotions – the craftsmanship invested in creating the work, the utmost attention to every detail and putting people firmly at the heart of what we do.”
Two models which perfectly express Lexus’ values of innovation and style are being given their Italian national premiere in the beautiful setting of the Lido: the new UX 300e and LC Convertible. The UX 300e represents mobility of the future as Lexus’ first all-electric model, a luxury urban crossover that produces zero emissions. The LC Convertible is a new style icon, interpreting the international award-winning design of Lexus’ flagship coupe in the form a beautiful soft top that is rich in craftsmanship details, from the elegant lines of the folding roof to the use of fine quality materials and colour-ways for the interior.
In its role as official car supplier, Lexus is providing the festival with a fleet of 36 vehicles that will be used by participating actors, film-makers, celebrities and distinguished guests to and from the red carpet events and screenings. In addition to the UX 300e and LC Convertible, the line-up also includes the full range of Lexus SUVs, the ES luxury sedan and the LC flagship coupe, all powered by Lexus’ premium hybrid electric technology.