LEXUS RUSSIA CELEBRATES THE OPENING OF ITS 50TH AUTHORISED RETAILER
Launch of the first official Lexus dealership in Stavropol
Lexus Russia has reached the landmark of its 50th authorised retailer with the opening of the first official dealership in Stavropol, one of the largest cities in the North Caucasus. This latest addition to the national network comes 15 years after the Lexus brand opened its first business in Russia. Since then, the country has become established as a key market for Lexus, with annual sales reaching more than 24,000 units in 2016.
Lexus Stavropol is a new development by the Samara Auto Group. Its premises extend to 775m2, including a 341m2 showroom.
The centre has been built and equipped in line with the latest concept of brand’s standards "Lexus 2020". Its distinctive look follows the design philosophy of L-finesse, which combines centuries-old Japanese aesthetics with contemporary, advanced technologies. The interior has an exclusive and dynamic ambience, using original furniture designs and modern décor materials.
The facilities include a customer lounge, evoking the spirit Omotenashi, the Japanese principles of hospitality that are at the heart of the Lexus brand. Lexus Stavropol’s aim is to make each customer to feel welcome and relaxed, as if they were being entertained as a house guest.