SCANDINAVIAN CUSTOMERS PREFER LEXUS – YEAR AFTER YEAR AFTER YEAR
Lexus wins this year’s AutoIndex in Norway with the score of 932 points – which is the highest score ever achieved in the 16-year history of AutoIndex in Scandinavia. Besides being the overall winner, Lexus also achieves the highest score in all four surveyed areas: ‘Car and driving experience’, ‘Brand loyalty’, ‘Dealership and purchase experience’ and ‘Repair shop service’.
“Receiving this award for the sixth time is nothing short of incredible. It is a testimony, not just to the quality of our cars, but to the effort and pride our dealerships put into their work. We feel humble and grateful towards our customers, who show us great trust and rank us so highly year after year. It is a strong motivation, and we will not be resting on our laurels. Continuous improvement is a fundamental ingredient of the Lexus philosophy”, says Tone Thunes, Marketing & Customer Care Manager at Lexus Norway.
Lexus also holds the top spot in Sweden for the sixth consecutive year, with the score of 892 points – a clear lead over all other brands.
"For us, the result is an important confirmation that we are doing the right thing but we are humble for the challenge of continually developing our customer care to continue to have the most satisfied owners" said Dick Zachrisson, Head of Lexus in Sweden.
AutoIndex is carried out on an annual basis by Loyalty Group International. This year, it is based on 15,934 unique responses from randomly selected car customers in Norway and more than 15,000 in Sweden. The survey covers 23 car manufacturers. The vehicles must be initially registered between 2010 and 2016.