2025 KIWAMI AWARDS

• Kiwami Awards recognise excellence in business and customer service achieved by Lexus European retailers
• 19 centres honoured this year, from among more than 340 eligible businesses
• Awards reflect Lexus’ commitment to “making luxury personal” and delivering unique “Omotenashi” hospitality to all customers

Lexus is delighted to celebrate the winners of the 2025 Lexus Kiwami Awards, recognising the top-performing centres across its European region.

Since their introduction in 2016, the Kiwami (“outstanding excellence”) Awards have highlighted the dedication and innovation of our retailers. With more than 340 official Lexus centres eligible this year, the level of competition and achievement has been truly inspiring.

This year, 19 retailers have been recognised for their exceptional business performance and their commitment to delivering the unique Lexus experience, defined by “Omotenashi” hospitality. Each winner embodies our philosophy of ‘making luxury personal’, with retailer staff demonstrating exceptional attention to detail—not only in how they prepare for every customer interaction, but in every aspect of their day-to-day operations. This dedication ensures that every guest is treated with the care and consideration reserved for someone welcomed into one’s home. 

Andre Schmidt, Head of Lexus and Omnichannel Experience at Toyota Motor Europe, commented:

“The Kiwami Awards are a testament to the passion and dedication of our retailer partners. Each winner has demonstrated not only outstanding business performance, but also a deep commitment to delivering a one-of-a-kind personalised hospitality that defines Lexus. My sincere congratulation goes to all this year’s winners—your achievements are an inspiration to the whole Lexus family in Europe to continuously raise the bar for excellence. And it is exactly this relentless focus on delighting our customer that is fuelling our growth in Europe”

Our winners have enjoyed an unforgettable three-day experience in Budapest from 11th to 13th September, blending immersive team-building, a gala evening, and creative cultural activities inspired by the city’s rich traditions. It was an inspiring mix of creativity, challenge, collaboration and celebration—an experience beyond the ordinary.

Congratulations to all our winners for setting new standards in business and customer service. Your passion and commitment continue to drive Lexus forward.

The 2025 Kiwami Award winners: