1. Lexus ATP Tour Partnership
PARTNERSHIP

LEXUS X ATP TOUR

In 2023, Lexus signed a multi-year partnership with the Association of Tennis Professionals (ATP) as Official Automotive Partner and Platinum Partner of the ATP Tour.

Lexus and the ATP Tour both tell a story of innovation, performance and pursuit of perfection. Fans and customers always come first, and both brands operate with a focus on providing unforgettable experiences.

EUROPEAN TOURNAMENTS

Since the partnership announcement in June 2023, Lexus has sponsored various exhilarating ATP Tournaments such as ATP 500 Cinch Championships and ATP 250 Rothesay International in Great Britain, ATP 500 Hamburg European Open in Germany, ATP 250 Generali Open in Austria, ATP 250 Astana Open in Kazakhstan, and others, providing strong brand presence at the venues as well as in media and online.

At the end of the 2023 season, Lexus sponsored the ATP 1000 Paris Rolex Masters and the Nitto ATP Finals in Turin in a thrilling climax of the tournament. In Turin, Lexus provided a fleet of 45 electrified models, including the new all-electric Lexus RZ 450e and UX 300e together with hybrid and plug-in hybrid models.

LEXUS X ATP TOUR

GAME. SET. ELECTRIFY.

Tennis & Lexus. A match made in heaven. The preparation, the efforts, the moments that set your heart racing.

LEXUS X ATP TOUR

READ THE FULL PRESS RELEASE

To find out about the multi-year partnership between Lexus and the ATP Tour in detail, read the full press release below. Discover more about the tournament and Lexus Electrified models, and hear from Lexus and the ATP Tour.