Both Lexus and world-class tennis are underscored by precision, performance and perfection. Since forging a partnership with the Association of Tennis Professionals (ATP) in 2023, Lexus has been the Official Automotive Partner and Platinum Partner of the ATP Tour and several ATP tournaments, while expanding our support for women’s tennis through select WTA tournaments. Lexus is also proud to partner with some of the sport’s most exciting talents, welcoming them as brand ambassadors.
Whether on the court or in the car, detail is everything. Only when you sweat the small, pour over the unseen and refuse to rest until every detail of every detail is flawless, can you truly experience amazing. The Lexus new tennis sponsorship campaign brings this to life with several stunning films highlighting the fact that when we obsess over the detail, amazing follows.
PAULA BADOSA
The latest top-ranking tennis player to become a Lexus ambassador is Spain’s Paula Badosa. Paula was ranked WTA singles world No. 2 in 2022 after winning her first WTA title in Belgrade in 2021.
KATIE BOULTER
Katie Boulter is a top-ranking British female tennis player. Since becoming a Lexus ambassador in 2023, Katie has won three WTA singles titles with back-to-back victories at the Nottingham Open and the WTA 500 in San Diego.
ALFIE HEWETT
Alfie Hewett OBE is ranked world No. 1 for men’s wheelchair tennis. Known for his determined and competitive spirit, Alfie has won multiple Grand Slam singles and doubles titles and silver and bronze medals at two Paralympic Games.
ALEXANDER BUBLIK
A fan favourite known for his powerful serve and unpredictable yet entertaining playing style, Alexander Bublik is Kazakhstan’s top-ranked tennis player and the national men’s team leader. He also advocates for children in supporting their athletic achievements across his country.
ELENA RYBAKINA
Elena Rybakina of Kazakhstan achieved global recognition by winning the Wimbledon women’s singles title in 2022. Known for her 200 km/h serve, aggressive baseline game and calm on-court demeanour, Elena was ranked world No. 3 in 2023.
HARRI HELIÖVAARA
Currently ranked no.3 in the ATP global doubles rankings, Finnish-born Harri Heliövaara has won multiple ATP titles and triumphed in the men's doubles at Wimbledon in 2024 and the Australian Open in 2025. Since partnering with Lexus in 2025, Harri has taken possession of a Lexus NX.
NICOLAI BUDKOV KJÆR
In 2024, upcoming Norwegian tennis star Nicolai Budkov Kjær won the junior competition at Wimbledon, resulting in a junior combined ranking of world No. 1. In the same year, Nicolai passed his driving test and immediately chose a Lexus RZ.
STAN PUT
Dutch junior tennis player Stan Put reached the semi-finals of the 2024 Wimbledon U14 championship and won two Tennis Europe Category 1 tournaments. Stan’s dedication and on-court intelligence position him as a future international contender.
Dive into an electrifying series that takes player challenges to a whole new level. Catch every moment with all episodes coming to YouTube.
Lexus is sponsoring a series of ATP and WTA events culminating in the ATP 1000 Paris Masters in October and the Nitto ATP Finals in November.
As the Official Automotive Partner, Lexus provides fleets of electrified vehicles for all sponsored events, ensuring exceptional comfort and convenience for players and staff.
