THE STORY OF LEXUS
The Lexus story is born from the ambition to amaze. In the beginning, a Lexus team was challenged to create a luxury sedan to surpass the world’s best premium carmakers. Thirty years on, there’s no limit to Lexus.
From inspiring concept cars to innovative design details, every corner of the ongoing Lexus story is peppered with thoughtful consideration. Combining the delicate handcraft of Takumi with the Japanese culture of omotenashi, which embodies the ability to anticipate your needs; a human-centred focus is achieved.
