1. Design
  2. LDA Mentors Announcement 2022


Up-And-Coming Creators to be Guided by Prominent Stars


TOKYO, Japan (September 17, 2021) - Lexus today announced the four mentors for the Lexus Design Award 2022, which is now open for entries. Since the Lexus Design Award’s launch in 2013, up-and-coming creators have been given the once-in-a-lifetime experience of mentorship from some of the design world's most renowned names from around the globe. For the 2022 edition, Beijing-based architect Yosuke Hayano and France and Portugal based designer Sam Baron will join designer Joe Doucet, in his third year as a trusted mentor, and designer Sabine Marcelis, a dedicated mentor from the previous year.

The Lexus Design Award’s mentorship program sets this international design competition apart by affording finalists direct access to elite working professional creators, who guide them in exploring potential solutions and finalizing prototypes and presentations.

Yosuke Hayano is a principal partner of MAD Architects, directing teams known for their fresh vision of Asian architecture as expressed in major projects worldwide. Sam Baron, a visionary creative leader, creates products and experiences, mixing art and design, from concept to completion for some of the world’s leading brands.

“To be part of the mentor team is an honor, as the Lexus Design Award is about creative empowerment of the next generation,” said new mentor Sam Baron. “To share explorations and experiences with the selected candidates is a unique opportunity to get to know young international talents who will challenge themselves to be among the finalists. I will enjoy my time with them on my mission of finding their key assets, making them grow and glow—to express their concept and also their personalities.”


Anticipate, Innovate, and Captivate

The judging criteria for Lexus Design Award 2022 draws on the three key principles of the Lexus brand: Anticipate, Innovate, and Captivate. Entries are expected to anticipate global challenges facing future society and suggest engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all. Lexus is looking for captivating designs that intersect with thoughtful solutions, designs that can truly make a brighter future for people and societies in diverse circumstances.

An all-star judging committee will review the entries from around the globe, announcing the six finalists in early 2022. Lexus funds the finalists’ prototype development with a budget of up to JPY 3-million (over USD 25,000) per design. In the spring of 2022, the six finalists will present their final proposals to the judges, who will then select one Grand Prix winner.

Entries for the Lexus Design Award 2022 will be accepted until October 10.

* For more information, please visit LexusDesignAward.com

Official Hashtag: #lexusdesignaward



APPLICATION PERIOD: July 13 - October 10, 2021



  • How the design can enhance the happiness of everyone.
  • How the design embodies the three principles of the Lexus brand: Anticipate, Innovate, and Captivate.


Does the concept and design anticipate global challenges facing future society?


Does the design demonstrate new thinking and originality in its proposal and execution?


Is the design intriguing and compelling in concept and execution?



  • PAOLA ANTONELLI, Senior Curator, Department of Architecture and Design, MoMA, NY
  • ANUPAMA KUNDOO, Architect / Founder of Anupama Kundoo Architects
  • BRUCE MAU, Co-Founder & CEO, Massive Change Network
  • SIMON HUMPHRIES, Head of Toyota & Lexus Global Design



  • SAM BARON, Designer / Creative Director, SAM BARON & Co
  • JOE DOUCET, Founder, Joe Doucet x Partners
  • YOSUKE HAYANO, Principal Partner, MAD Architects
  • SABINE MARCELIS, Designer / Founder, Studio Sabine Marcelis



  • One Grand Prix winner (selected from the six finalists)
  • Six Finalists



  • Six finalists to be invited to mentorship — a series of sessions with mentors from diverse fields who guide finalists in developing ideas into prototypes.
  • Six finalists will have global media exposure to help drive career advancement.
  • Six finalists to receive up to 3 million JPY (over $25K USD) each for prototype production costs.
  • Six finalists will have an opportunity to expand their professional horizons by engaging the four judges in unique, one-on-one, personal and professional development sessions.

See Official Rules (Opens in new window) for more details.


ORGANIZER: Lexus International