2019 lexus design awards hero

LEXUS DESIGN AWARD

"ALGORITHMIC LACE" BY LISA MARKS WINS TOP 2019 LEXUS DESIGN AWARD

Lexus International has announced the Grand Prix winner of the Lexus Design Award 2019. Lisa Marks won the prestigious award for her design of “Algorithmic Lace” from a total of 1,548 idea submissions from 65 countries across the globe.
The prototype showcases the Lexus brand’s desire to leverage design that contributes to a better tomorrow and aligns well with Lexus’ passion for human-centricity in the midst of evolution and innovation.
Joining the judging panel for the first time, internationally recognized designer and technologist John Maeda had this to say: “When we think of algorithms, we usually think of computers and the high-tech industry. But the textile industry is where algorithms were first deployed as a means to realize new aesthetic choices in fabrics during the 19th century.
Lisa Marks “Algorithmic Lace” project not only feeds on that rich history, but goes even further back in time to incorporate a 16th century technique for weaving complex lace patterns. Marks uses this ancient process together with advanced three-dimensional modelling to handcraft bespoke bras for breast cancer survivors who have undergone mastectomy surgery. The result is a combination of function and beauty that positively impacts the survivor’s body aesthetic while also providing fully customized structural comfort.”
Grand Prix winner Lisa Marks said, as she accepted her award, “Lexus doesn’t have to do this. They could be a successful brand without it. But it shows their commitment to design and to a better world.” The Grand Prix winning prototype along with prototypes created by the other five Lexus Design Award 2019 finalists will be on display at the Lexus exhibition entitled “Leading with Light,” from 09 - 13 April 2019 at Milan Design Week’s Superstudio Più in the Tortona district, the hub of Milan’s international design event.