2018 lexus lda call for entries hub asset

LEXUS DESIGN AWARD 2018 – NOW OPEN FOR ENTRIES

Continuing our commitment to a better world through design, Lexus calls for entries to the Lexus Design Award 2018. This year’s creative theme is "CO-," a Latin prefix meaning ‘with’ or ‘together in harmony’.

NURTURING DESIGN TALENT

Launched in 2013, the award is an international platform to identify and recognize the next generation of global creators and designers. Every year, thousands of young creative talents from around the world aspire to be selected for the final round. Twelve finalists and their works will be introduced to the design community and beyond at Milan Design Week 2018 - Salone Del Mobile, the world’s largest design exhibition. Following this, four will be mentored by established global designers and given a production budget of three million JPY (over $25K USD) to create prototypes of their ideas.

CONCEPTS OF “CO-“

The theme for the Lexus Design Award 2018 is "CO-," a Latin prefix meaning ‘with’ or ‘together in harmony’. We believe that great design can ensure the harmonious coexistence of nature and society, so in that sense, “CO-" is an approach that allows the Lexus brand to explore its true potential and that of the environment by creating new possibilities through collaboration, coordination and connection. Now, young designers have opportunity to explore "CO-" and inspire a better world.

JUDGES & MENTORS

The Judges who assess the designs are globally recognized illustrious creators active in diverse design genres. Additionally, mentorship is provided by esteemed designers who share their know-how and provide hands-on support. They guide the selected candidates to express their full potential through the development of working prototypes of their innovative ideas. Judges and mentors share the Lexus belief that great design can make the world a better place.
The Judges and Mentors for the Lexus Design Award 2018 will be announced in August.

THE EXHIBITION

During Milan Design Week, all the finalists’ works will be displayed at the Lexus experiential space. Judges will then assess the four prototypes to choose the Grand Prix winner for 2018. Previous winners have gone on to enjoy success and further develop their ideas into viable products.

ENTRY DETAILS

Entries to the Lexus Design Award 2018 competition will be accepted from 24th July to 8th October. For more information on the application process, please visit LexusDesignAward.com. The twelve finalists will be announced in early 2018.

LEXUS SHORT FILMS: SEASON 4 – CALL FOR ENTRIES